2CV Lifestyle Research

StreetGames together with specialist research agency 2CV recently undertook an insight study to help build a deeper understanding of disadvantaged young people.  In particular, the study looked to explore, in depth, their lifestyles, behaviours, priorities, preferences and attitudes to help refine our understanding of how to make sport relevant to their needs.

To view wave 1 of the research findings click here...

To view wave 2 of the research findings click here...

To view a summary of the literature review undertaken click here...

To view the key findings and issues to consider for sport click here...