Join StreetGames’ DSA Keith Sykes for his latest visit to a top project: Streatham Academy FC – a local football club that is doing amazing things for the Lambeth community.

The organisation’s vision is clear: “To use sport to protect our youth from a life of crime and gang culture by giving them a chance to work together as teammates and build a positive future”.

Earlier this year, StreetGames caught up with the Axial Crocus project, a member of the Croydon Sport4Good Network, and the recipients of a recent round of investment. Since StreetGames’ last visit, the group had launched an all-new programme: ‘YouFit’, which works to encourage young people to take part in weekly fitness activities, alongside regular visits from local role models.

By Keith Sykes (Doorstep Sport Advisor for South London)


This summer, I had the pleasure of visiting an inclusive summer project at Broadmead Primary School in Croydon. I was here to find out about Bfree Sports’ (formerly J&C Coaching) ‘Fit and Fed’ project that aims to tackle the hidden issues of holiday hunger and inactivity.

In 2017, Edge Hill University approached StreetGames - the nation’s leading sport for development charity, and an award-winning training provider - to develop a new and bespoke training solution. The aim was to enable undergraduate students to gain insight into both the community sports and ‘sport-for-good’ sectors, whilst also enabling them to take ownership over their extra-curricular learning.

Read the full case study here.

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