Earlier this month, Leeds City Council unveiled an all-new campaign aimed at celebrating the cultural diversity and social togetherness of the city’s young people. Created in partnership with ‘Building a Stronger Britain Together – the Together We Are Stronger campaign places Leeds’ young people at the heart of a series of videos discussing why they love Leeds.

Featuring seven young voices, spread across six inspiring videos, the campaign highlights the city’s unique sense of spirit and community. The young people interviewed include: Sabrina – a boxer, Halima – a carnival organiser, Isaac – a member of the Leeds Youth Council, Cristiana – an aspiring musician, Josh – a kickboxing instructor, and Kamil and Petr – two volunteers with a local community group.  

Discussing the new campaign, Leeds City Councillor Debra Coupar wrote,

We are all extremely proud to be from Leeds and the values that we as a city hold. But we are also very much aware that we don’t exist in a bubble – we face the same challenges as the rest of the country, including from those who seek to divide our communities from one another and demean the contribution of others to our city. The pride, passion and energy shown by our young people and demonstrated in these videos is the perfect response to these type of views and arguments. They are a great example to all of us of what can be achieved by coming together and building the communities and the city we all want to be part of. 

Councillor Debra Coupar, Deputy Leader of Leeds City Council



To find out more about the campaign, and to view all six video case studies, click here.

Together We Are Stronger

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