The British Red Cross has launched a campaign encouraging cyclists to learn vital first aid skills.

#UpYourGame is the result of new research that reveals cyclists would want to help others in a first aid emergency but many do not feel confident enough to do so; 87% of cyclists surveyed said they would like to improve their first aid knowledge.

The organisation is calling on cyclists, clubs and coaches to learn the necessary skills need to act in an emergency. 

New research revealed by the charity today shows that 90% of cyclists think sports people have a responsibility to look after each other, yet 40% would not have the confidence to help fellow cyclists in a first aid emergency.

The campaign includes a series of videos that celebrate ordinary sportspeople helping in a first aid emergency. The third of these films, features a cyclist who helps her friend when she breaks her arm whilst out on a ride.

Joe Mulligan, head of first aid education at The British Red Cross said: “Nothing should stand in the way of someone pursuing their much-loved sporting activity. But injuries and accidents do happen from time to time.

“We want to enable people to feel confident and willing to help anyone when faced with a first aid emergency. Learning first aid helps to increase confidence levels and we believe it’s a life skill everyone should have. 

“The benefits of first aid are well recognised and our new #UpYourGame campaign hopes to encourage an active British public to incorporate first aid learning into their sporting routine.

The British Red Cross is calling on cyclists to watch and share the #UpYourGame video and visit for free first aid advice for cyclists. 

See the latest video, by clicking here.


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